Step Into Today’s Leadership!
A CONVERSATION WITH THE FOUNDER SUZANNE BERNARD
Tell us who you are…
I’m an entrepreneur. I love it when I say this because I believe it more and more. I left the corporate world in 2016 to create a new and exciting part of my life and career.
Tell us about your background and your experience…
You see, I used to lead a successful career. For 20+ years I learned management skills, strategic thinking, large project management, work-life balance and I loved it. I was an HR executive and I became a leadership coach about 10 years ago.
How and why did you go from corporate to entrepreneur?
I left the corporate world to create a life and business on my own terms. My yearning was and still is to help people in the corporate world reach their best self. That lights me up.
Why do your clients trust you to coach their leaders?
I always found that coaching was the next evolution of traditional training. I believe that the new generation will request to have their own coach. I put in place a team of coaches that I curate personally. I know their work and I also want to provide my clients with varied coaching specialties.
If your company is going through major changes and your leadership team is not strong enough or dysfunctional, how will your team actually succeed?
How will the transformation come to life?
WHY DID YOU CREATE COACHING CULTURE?
I created Coaching Culture to support companies, no matter their size, to better develop and grow their leaders. Growing leaders is the difference between flat growth and year after year double digit growth. For a business that means hitting performance targets. Without strong leadership you get to harvest with sub-par business performance. I always ask my clients: on a scale of 1-10, where are your leaders in terms of leadership skills? Every company leader should ask themself this question.
What defines your approach?
I’ve always been called innovative. I see the opportunities to do things differently and explode the traditional models. The traditional model of coaching is one to one isolated. One leader interacts with one coach and they work on his/her specific growth needs. That has always bugged me. If a company pays for coaching, there should be an individual growth benefit but there should also be a company advantage.
How has your past experience and hands on approach in the field helped you to offer amazing leadership coaching today?
I see that leaders can only impact company performance if they work as a team and that is not always an easy task. Trust me, I suffered when I was in a dysfunctional team…all of us did.